What is a hunger motive?

4 Applicable Principles of Appetite Marketing:

Recently, Huawei's new P6 model went on sale through pre-sale online registration, caught people's attention, and appetite marketing has once again become a hot topic. What is appetite marketing? From a layman's point of view, it deliberately arouses the buyer's desire to buy, so there is no delay or delay in satisfaction, resulting in strong consumer buying and short-term purchasing tendency. Is encouraged. Therefore, marketing methods are used to stabilize product prices, maximize profits and maintain brand image.

food for the hungry

Hunger marketing is no mystery:

Appetite marketing is nothing new. Shoplifters entering the store for limited edition clothing sales, numerous small-scale real estate sales, pre-sale car registrations, and a large number of purchases یہ these are familiar phenomena of marketing because they are actually commercial Wealth is. Supply Control That's why we say that marketing is not a new marketing strategy and it is not an unexpected secret.

Appetite marketing is popular:

The increase in appetite marketing is due to the successful use of Apple's iPhone 4 in sales. The success of the Apple app has left national imitations behind, and while many imitations have failed, the winners are always bright and hungry, used to demonstrate the power of sales marketing. A unit that created a miracle that once again confirmed the marketing power of Kia. Now, not to mention online sales of small items, real estate, cars and other items using this technology, grocery stores over time, movie ticket sales, and more, with examples of the use of hunger marketing. For some time now, Kia marketing has become the most popular and effective marketing technique and has become a target for many companies.

food for the hungry

Appetite marketing is really cool:

1. It can provoke consumers' desire to buy. Appetite marketing implements supply and demand capture and control strategies, creating the illusion that demand exceeds demand. Consumers are curious and rebellious. The more they are available and the more they want, the more the company's strategy will strengthen consumer desire, and this reinforcement will accelerate the rush to buy less environment and further strengthen the marketing drama and impact. And it will show the effect. .

2. It can increase the attractiveness of products and brands. This is when consumers see people around them queuing up for shopping, forming fan groups and fighting with rival fans. The temptation to advertise is unbearable. First, it's a sudden transfer from users, and second, it's free and long lasting. As a result, consumers are influenced and acted upon by the people around them. Also pay attention to this product or brand. This kind of effect is exactly what the business dreams of.

3. It is beneficial to secure the stable income of the company. Ordinary products are primarily sold at low prices, from listing to delisting, and the marketing of hunger is to market the product by regulating the relationship between supply and demand. By maintaining a relationship with the customer by intervening to ensure moderate appetite, the desire to buy becomes a constant purchasing power in the product life cycle. It allows businesses to maintain commodity prices, tightly control commodity prices, and maintain commodity prices and profits.

4. Beneficial in maintaining brand image: In the traditional consumer consciousness, brand image is closely related to product price, sales and advertising. Businesses follow an appetite marketing strategy and the message to consumers is: This product is good. Otherwise it will not be out of stock, this product is reliable to buy and the price is not low. As a result, the brand image is effectively maintained.

What are the disadvantages of marketing?

Regardless of the pros and cons of the marketing strategy, some people think of the disadvantages when the marketing urge is high.

1. Undermining the image of corporate integrity: Marketing monkeys is a reality.